Headshot of Oren Kravetz

Oren Kravetz

UX designer & manager · he/him/his

About

Experienced Designer and Manager

Hey! I’m Oren (he/him/his)—a product design leader, husband, and father of two exceedingly cute gingers.

I am also a UX designer and manager with over 15 years designing solutions for B2B, B2C, and enterprise products. I lead teams of up to 5 designers and partner with visual designers, PMs, engineers, client leadership, and more. My software engineering background lets me work especially closely with BAs and developers. I’ve led projects at agencies like Merkle, Dentsu Creative, and Isobar covering a variety of industries including healthcare and financial services.

Outside of work, I play video games with my kids, catch Broadway shows, play D&D, take photos, and try my hand at woodworking. I’m also president of a Fair Lawn community nonprofit after previously serving as vice president of a 200-family congregation.

I’m looking forward to meeting you and tackling your interesting problems together!

P.S. This site can time travel! Click here to explore the historical eras of the web.

Clients

Work

Case studies

Value Builder: the Maximizing Cash Flow screen

Case study 1 · American Express

Value Builder

A sales tool that turned a manual, inconsistent value conversation into a repeatable, compliant one.

IMAX.com homepage hero on desktop

Case study 2 · IMAX

IMAX.com relaunch

A redesign of IMAX.com that balances immersive, cinematic storytelling with a simplified booking flow.

Travel Advisor Portal hotel detail page

Case study 3 · The Leading Hotels of the World

Travel Advisor Portal

A new product for travel advisors, launched in 2025 at LHW's annual member-hotelier conference.

More work

  • The Leading Hotels of the WorldLHW.com traveler site 2026 Led 1 junior designer in creating wireframes and prototypes for the relaunch of the traveler site. Helped with roadmapping, prioritization, and project management.
  • AnthemCarelon.com 2025–2026 Led a team of 3 offshore UX designers in creating journey maps. Led 1 junior designer in nav and landing page design. Built pages in AEM.
  • SantanderOpenbank 2024–2025 Led an offshore team of 3 UX/UI designers in India on the Openbank.com redesign, launched October 2024. Santander reported more than $6B in deposits in Openbank’s first U.S. year.
Show all work (26 more)Show less
  • American ExpressCorporate site 2024–2025 Created conceptual and detailed wireframes for the relaunch of the Corporate site.
  • SantanderEditorial Hub 2024 Led 3 junior offshore designers in developing a unified editorial hub for blog and news content.
  • SantanderCampaign landing pages 2024 Led 2 junior offshore designers in designing wireframes for campaign landing pages.
  • American ExpressBusiness Intel blog 2023 Created conceptual designs for the future state of the business blog and, once the concept was sold, detailed wireframes and prototypes. Directed user testing with 22 users.
  • End Family FireEnd Family Fire Stories 2023 Mentored 1 junior designer.
  • American ExpressAmerican Express Business 2020–2023 Created wireframes and led 2 junior UX designers and 1 visual designer on card product landing pages, the Corporate site, the Merchant site, and more.
  • Olive GardenOliveGarden.com 2021 Created wireframes for Olive Garden’s new website.
  • AllianceBernsteinAllianceBernstein.com 2019–2020 Created an IA and designed wireframes and prototypes, including a complex nav and an audience-based site switcher.
  • CiscoCisco Business 2018–2019 Created an IA and designed wireframes for the redesign of the Business section of Cisco’s website.
  • Baker HughesBakerHughes.com 2018 Created an IA and designed wireframes for Baker Hughes’ new B2B ecommerce website.
  • FlexportFlexport.com 2018 Created content hierarchies and an IA, and designed wireframes for Flexport’s new website.
  • Altar’d StateAltardState.com 2018 Designed wireframes for Altar’d State’s new website.
  • General MotorsMaven 2018 Created wireframes for GM’s Maven car-sharing app.
  • U.S. Air ForceHR design system 2018 Performed user research on HR tools and created a design system to unify them.
  • IntegraMedFelix Patient Portal 2016–2017 Owned and designed the patient portal; a junior designer I mentored helped with parts of it.
  • IntegraMedFelix 2015–2017 Co-designed the clinician portal with a peer UX designer, with help from a junior designer I mentored.
  • The Wall Street JournalThe Wall Street Journal subscriptions 2015 Wrote requirements and designed wireframes for A/B tests of the subscription flow.
  • NBCUniversalRadius Fitness Apple Watch app 2015 Created concept wireframes for an Apple Watch app months before the watch was publicly released.
  • Umpqua BankRaindrop mobile app 2014 Designed mobile app wireframes.
  • GoogleProject Ara support 2014 Performed user research on customer support tools for Project Ara.
  • D. E. ShawAsset management dashboard 2014 Designed an asset management dashboard for front- and back-of-house.
  • MSCIBarraOne 2013–2014 Led one designer in the relaunch of the BarraOne risk management tool.
  • LPL FinancialLPL Financial 2013 Created wireframes for LPL Financial.
  • Sotheby’sSothebys.com 2012–2013 Updated another agency’s wireframes, including complex time zone flows and auction listings.
  • HBOHBO GO 2012 Made conceptual designs for a post-video discovery experience.
  • BloombergBloomberg Law 2010–2012 Created wireframes for the relaunch of Bloomberg Law as a web app.

Résumé

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Preview of Oren Kravetz’s résumé

Contact

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